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BtoB

ABCi releases white paper on online measurement

Published on .

Schaumburg, Ill.--ABCi, in conjunction with the Interactive Advertising Bureau and the Media Rating Council, released an industry white paper that reinforces the recently released IAB ad campaign measurement and audit guidelines. The paper, based on case studies conducted by ABCi, the IAB and MRC, found that user registration and cookies are the most reliable methods for counting unique Web site visitors.
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