Philadelphia—Aberdeen Asset Management will launch its first global brand campaign, “Simply Asset Management,” on May 20. The integrated effort will include print, online and outdoor ads, and will be aimed at institutional and private investors.
The goal of the campaign is to raise global awareness of Aberdeen, which provides asset management for equities, fixed income, property and multi-asset portfolios.
Kino Design, London, handled creative, and Dog Digital, Glasgow, Scotland, handled online. The budget was undisclosed.