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BtoB

Aberdeen launches European CRM practice

Published on .

Boston--IT research firm Aberdeen Group Inc. has introduced a European CRM practice. The practice, CRM@Aberdeen, will provide European b-to-b and business-to-consumer clients with all manner of CRM consulting services, reports and research offerings. Coverage of U.S. CRM initiatives has been a staple among research firms. European coverage, however, is in its infancy, as initiatives are only beginning to take root there.
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