With the new format, total b-to-b spending in the first half of 2009 was $10.5 billion, a decline of 18.9% from the year-earlier period, according to BIN figures.
With digital revenue added to the mix, the b-to-b media industry seems slightly healthier. The BIN data showed that b-to-b digital revenue in the first half totaled $2.1 billion, a 3.0% decline from the first half of 2008. Magazine revenue totaled $3.8 billion, down 26.5% from last year’s first half. Trade show revenue declined 18.6% to $4.6 billion.
Trade shows accounted for the greatest share of revenue in the first half of this year (43.5%), followed by print (36.5%) and digital (20.0%).
ABM relies on Inquiry Management Systems for the print data, CEIR for exhibition industry data and a combination of ABM members, PricewaterhouseCoopers/Interactive Advertising Bureau, eMarketer and Outsell for the digital information.