New York—American Business Media officially announced Thursday that it has augmented its Business Information Network reporting model for tabulating b-to-b ad sales.
Beginning with the first quarter of 2005, BIN reports will expand the categories tracked from 12 to 22. The reports will also expand the number of magazine tracked by IMS and PERQ (which handled health care figures) from 800 to more than 1,600.
"This enhanced system is more representative of the size and scope of the business-to-business publishing universe," Gordon T. Hughes II, ABM's president-CEO, said in a statement. "By investigating 22 categories across more than 1,600 publications, we can monitor and analyze our industry with great accuracy and insight. It is the first step to offering a complete analysis of business-to-business media that will soon include several media platforms." Under the new reporting model, year-to-date revenues through February were up 2.1% compared with the same period of 2004.