$137.8B U.S. ad spend for top 200 advertisers
New York—Total b-to-b media and information company revenue increased 4.4% in the first half of the year to reach $13.11 billion, led by a 24.8% increase in digital advertising revenue, according to American Business Media's most recent Business Information Network (BIN) Report. Digital advertising for business information and media companies rose from $1.88 billion in the first half of 2012 to $2.34 billion in the first six months of this year, according to ABM calculations. Event revenue, reported to ABM by the Center for Exhibition Industry Research, rose 2.7% to $5.87 billion in the first half of 2013 compared with the year-earlier period.
Business information and data revenue for b-to-b media companies grew 7.1% to $1.31 billion in the first six months of the year, according to information provided by consulting firm Outsell, supplemented by publicly available data and ABM estimates. Print advertising revenue continued to decline, falling 4.3% in the first half of the year compared with the year-earlier period. (ABM's print advertising data is reported by Inquiry Management Systems.)
"Data services and mobile advertising saw notable growth in the first half of 2013," said Michael Marchesano, ABM managing director, in a statement. "This is promising for the b-to-b industry, especially as more and more ABM member companies continue to transform their business models to serve these thriving new markets."