BtoB

ABM, CCC form alliance

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New York—American Business Media and the Custom Content Council have formed an alliance to cooperate on creating content and events for their members. The move is part of ABM's new business plan, which includes partnering with other industry organizations that serve b-to-b media and marketing audiences. ABM and CCC will offer their members discounts on each other's conferences, online training programs and benchmark reports. “Custom content plays an integral role in providing value to marketers and is an important part of a range of offerings that b-to-b companies need to be able to deploy rapidly, especially as part of an effective marketing services strategy,” said Clark Pettit, ABM president-CEO, in a statement.
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