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ABM details new initiatives for members

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New York—American Business Media Tuesday introduced several initiatives designed to help advance the strategic plan the trade publishing organization unveiled in November.

To help support the government-oriented portion of the plan, ABM released its first quarterly “Government Policy Brief,” a document that outlines key issues the association is working on in Washington, D.C. The inaugural brief provides updates on postal rates, behavioral advertising, net neutrality and other issues.

Additionally, ABM introduced a custom news site produced in partnership with Marketwire. It also unveiled a new online video network produced in conjunction with Magnify.net.

ABM said its 2010 networking events, a series of quarterly Monday Night Media Mixers, will begin Jan. 25 in New York.

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