BtoB

ABM embarks on comprehensive study of business media

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New York—American Business Media has commissioned Forrester Research to conduct the “largest study ever done on business media.” According to ABM, the study will involve more than 1,600 participants: 800-plus executives at b-to-b companies and 800-plus end-users of business media, including readers, viewers and event attendees. Each of the two questionnaires will have a U.S and Canadian sample. The results of the study will be presented by Forrester at an ABM event in New York in early October.
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