BtoB

ABM embarks on comprehensive study of business media

Published on .

Reprints Reprints

New York—American Business Media has commissioned Forrester Research to conduct the “largest study ever done on business media.”

According to ABM, the study will involve more than 1,600 participants: 800-plus executives at b-to-b companies and 800-plus end-users of business media, including readers, viewers and event attendees. Each of the two questionnaires will have a U.S and Canadian sample. The results of the study will be presented by Forrester at an ABM event in New York in early October.

In this article:
Most Popular