×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABM expresses concern about California spam law

Published on .

Washington--American Business Media Postal Counsel David Straus on Tuesday distributed an e-mail to ABM members to highlight "a potentially very serious problem with the California spam law." Straus said that according to one interpretation of the law, which becomes effective Jan. 1, advertisers in e-mail newsletters--rather than the newsletter publisher--who are found in violation could be fined $1,000 for each e-mail, up to $1 million for a campaign. Said Straus: "I can't believe that the California legislature intended that result, and I didn't read it that way, but now I see how it can be read to expose advertisers."
Most Popular
In this article: