Marion Minor, CEO of Specialty Information Media, said it's important to assess the engagement level of employees, especially long-term ones, and retain “those people who are interested in growing themselves and growing our brands,” she said. “The status quo is not accepted anymore.”
Dan Oswald, CEO of BLR, said his company is focusing on developing future leaders from within. “At the executive level, I think it's easier to find the talent,” he said. “It's at the next level that we struggle.” To address this need, the company established BLR University, a yearlong course in which a select group of employees meets regularly to engage in strategic planning exercises.
Media executives also need to focus on younger employees, Gumas said. “That's one of the most important challenges for our industry, connecting with the youth culture.” He said it's especially important to give younger employees a sense of autonomy.
“For this generation, I think autonomy is something that's highly prized,” Gumas said.