BtoB

ABM honors top female executives in business media, marketing and advertising

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New York—American Business Media on Wednesday evening recognized leading female executives in business media, marketing and advertising with its second annual Women in Business-to-Business Honors.

The highlight of the event, held at the Prince George Ballroom, was a roundtable discussion, hosted by CBS News Correspondent Erin Moriarty, with three of the four 2009 Gertrude Crain Award honorees: Carla Hendra, CEO, Ogilvy North America and chairman of Ogilvy New York; Marion Minor, president-CEO of M2MEDIA360; and Victoria Chu Pao, president of McGraw-Hill Cos.’ Platts, who recently announced plans to step down. The fourth honoree, Judy Hu, global executive director of advertising and branding at General Electric Co., was unable to attend.

At least three daughters of top executives in b-to-b media companies were in attendance, ABM President-CEO Gordon T. Hughes II noted. “I really love that we were able to present these awards to women who will inspire the next generation,” he said.

Amanda Mosle Friedman, daughter of Lebhar-Friedman President J. Roger Friedman, said: “It’s great to see women in leadership positions talking honestly [about their careers] with a healthy dose of realism.”

One of the pioneering women in b-to-b media, Gertrude Crain was chairman of Crain Communications Inc. (parent of BtoB) from 1974 until shortly before her death at 85 in 1996.

—Marie Griffin

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