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BtoB

ABM will induct Lois into CEBA Hall of Fame

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New York—American Business Media announced that George Lois will be the first individual inducted into the newly created CEBA Hall of Fame. Lois is a longtime marketing communications expert who has created ad campaigns for American Business Media, MTV and Xerox Corp., as well as political campaigns for senators including Robert Kennedy and music videos for artists including Bob Dylan. Lois is also the author of several books, including "The Art of Advertising," "Covering the '60s," "What's the Big Idea?" and a new autobiography, "George Be Careful." He will be inducted into the CEBA Hall of Fame at the 11th annual CEBA Awards ceremony Sept. 20 in New York.

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