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BtoB

ABM launches ad campaign

By Published on .

New York—American Business Media said Tuesday that it has created a new advertising campaign that is available for member companies to run in their publications and on their Web sites.

The ads feature the headline, “In times of economic uncertainty there is one certainty: business media delivers.”

Drawing on recent studies by Yankelovich/Harris and Forrester Research, the ads state that advertising is effective in a downturn. The ads also offer a free copy of ABM’s presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

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