×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABM launches marketing campaign

Published on .

Dana Point, Calif.--Coinciding with its annual Spring Meeting, American Business Media, New York, launched an aggressive marketing campaign Monday. The campaign, created by Mad Dogs & Englishmen, New York, promotes a study conducted by Yankelovich/Harris that examines the effectiveness of b-to-b advertising. A brochure distilling the study's findings was polybagged with issues of BtoB, AdWeek and MediaWeek.
Most Popular
In this article: