BtoB

ABM launches marketing campaign

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Dana Point, Calif.--Coinciding with its annual Spring Meeting, American Business Media, New York, launched an aggressive marketing campaign Monday. The campaign, created by Mad Dogs & Englishmen, New York, promotes a study conducted by Yankelovich/Harris that examines the effectiveness of b-to-b advertising. A brochure distilling the study's findings was polybagged with issues of BtoB, AdWeek and MediaWeek.
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