BtoB

ABM meeting concludes with more discussion of digital future

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Amelia Island, Fla.—The American Business Media Annual Conference concluded Wednesday just as it began: With a discussion of how b-to-b media companies need to generate more revenue from digital products. In the final presentation of the conference, Prescott Shibles, CEO of Vital Business Media, led a discussion called, “6 Ideas in 60 Minutes That You Can Execute in 60 Days to Give You Revenue in 6 Months.” Shibles focused on digital initiatives, such as optimizing Web sites for search and building databases for lead-generation efforts.
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