×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABM meeting concludes with more discussion of digital future

Published on .

Most Popular
Amelia Island, Fla.—The American Business Media Annual Conference concluded Wednesday just as it began: With a discussion of how b-to-b media companies need to generate more revenue from digital products. In the final presentation of the conference, Prescott Shibles, CEO of Vital Business Media, led a discussion called, “6 Ideas in 60 Minutes That You Can Execute in 60 Days to Give You Revenue in 6 Months.” Shibles focused on digital initiatives, such as optimizing Web sites for search and building databases for lead-generation efforts.
In this article: