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ABM panel: B-to-b media companies need to ramp up recruiting and retention efforts

Published on .

Naples, Fla.—Enhancing efforts to attract and retain talent and creating a more harmonious work environment are crucial for companies that want to remain vital in the marketplace, according to a panel of executive recruiters who spoke Tuesday at American Business Media’s Spring Meeting.

“If you don’t bring in new blood it’s the status quo and the status quo is failure,” said David Bentley, founding partner of executive search firm Bentley & Farrell. Bentley participated in the session “Transformation: What are the Mega Trends in Building Your New Staff.” “The trick is to find people with skill sets in operations and who can deal with the ethos you have set up in your company,” he said.

Mark Dacey, senior client partner in executive recruiter Korn/Ferry International’s global media and entertainment practice, said a growing trend is compensating employees for creating new products and services.

He added that media companies need to pump up their investment in business-school seminars that they can participate in and raise their profiles. “It’s important to put financial support behind career development,” he said.

Determining whether a job candidate is the right fit starts from the get-go, Dacey said. “It starts with the recruitment process,” he said. “Before you bring someone aboard you can’t talk enough about your culture, your definition of success and how your teams work together.”

—Matthew Schwartz

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