âIt appears, quite candidly, that IMS has more of our members signed up and does more work for ABM members than CMR does. They seem to be perhaps more ingrained in the b-to-b space, so weâre making the switch,â said Gordon Hughes, ABM president-CEO, who estimated that IMS tracks about 850 trade publications to CMRâs 500-plus.
IMS will take over with the tabulation of the BIN figures for this past January.
In the press release detailing the December 2003 BIN tabulations--CMRâs final BIN report--the ABM said ad page and revenue figures for the first 11 months of the year needed to be recalculated. ABM blamed the errant figures on CMR, saying the research company included consumer publications, such as Time and Newsweek, in the calculations.