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ABM plans $3 million ad campaign

Published on .

New York--American Business Media announced Thursday it is launching a $3 million print and online advertising campaign during the week of Sept. 18. The ads will appear in Advertising Age, Adweek, Brandweek, BtoB, Chief Executive, Mediaweek and The Wall Street Journal. Each of the three ads in the campaign feature an anonymous executive uttering a quote about b-to-b media’s role in his or her company’s success, according to a press release. Ad agency Mad Dogs & Englishmen developed the campaign, and Mark Rothman & Associates handled the media placement.
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