New York--American Business Media announced Thursday it is launching a $3 million print and online advertising campaign during the week of Sept. 18. The ads will appear in Advertising Age, Adweek, Brandweek, BtoB, Chief Executive, Mediaweek
and The Wall Street Journal.
Each of the three ads in the campaign feature an anonymous executive uttering a quote about b-to-b mediaâs role in his or her companyâs success, according to a press release. Ad agency Mad Dogs & Englishmen developed the campaign, and Mark Rothman & Associates handled the media placement.