BtoB

ABM positions itself as a ‘global’ association

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New York—American Business Media announced Monday that it is repositioning itself to be the global association for b-to-b media companies.

ABM President-CEO Gordon Hughes II said the ABM would work to be the single b-to-b media association for the world’s media brands, both in print and online. He made the announcement at the ABM/FIPP B-to-B World Conference, a two-day event that has attracted about 275 attendees. FIPP is the International Federation of the Periodical Press, a global magazine association with 277 members representing 53 countries and 45 national trade magazine associations.

Asked about the prospect of competition with the existing global media association, FIPP, Hughes, who is on the FIPP executive committee, said, “We see it as a synergy, and we’d hope some of our guys would join FIPP, which is primarily a b-to-c organization.”

Twenty-six of ABM’s 150 media members are non-U.S. companies, Hughes said. ABM has been moving toward the role for years, he added, noting the association’s trade mission to China two years ago and a trip to New Delhi planned for Feburary 2009.

“In 2010 we have on the drawing board a trip to Russia and probably a face-to-face event in Western Europe,” Hughes said.

—Ellis Booker

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