The new home page design exposes significantly more content than its predecessor and provides a horizontal navigation bar with drop-down menus to help users locate information more quickly.
The home page now features industry headline news front-and-center, flanked by a redesigned video player and space where ABM can promote its events, awards and other activities.
At the very top of the home page is a stock ticker application “that is one more way we are keeping our members informed about their businesses,” said Joshua Kuvin, ABM’s chief technical officer. “We want to encourage people to bookmark the American Business Media site as one of their favorites.”
The lower two-thirds of the home page provides information on the various resources the association provides, including government affairs, committee and council updates, a photo gallery, research and marketing initiatives, its blog, and studies and reports that can be purchased in the ABM store.
Among of the highlights of the relaunch are a new high-definition video player and the debut of ABM’s B-to-B Social Network.
“The people at Dragonfly have done a fantastic job of designing a high-definition video player,” Kuvin said, adding that users need Adobe 9 Flash Player to get optimum video performance.
“We’re going to be putting more resources into the Video Network now that it’s capable of broadcasting in hi-def,” he said. “We are going to have to step up our internal equipment and production techniques to shoot on HD, and this will happen in the coming months. We will be experimenting with new video programming and creating a lot more of it.”
Kuvin’s background is broadcast television. He spent more than 20 years as a producer, working for HDNet, NBC News, NBC Sports, Dateline NBC, the MSG Network, Wall Street Journal Television and ABC News.
Like many of its members, ABM is incorporating more features that allow users to interact within the site, including a weekly poll. The full-fledged social network includes member profiles, discussion forums, photo and video uploading capabilities, and groups. Groups have already been created for each of ABM’s committees and councils.
“We are also highlighting our [Media Pace] blog and encouraging more people to comment and write in,” Kuvin said.