New York—American Business Media announced Friday that is has retained the Ad Store to assist in the development of marketing and communications efforts to promote the value of b-to-b media. “Marketers not considering business-to-business media are likely missing a substantial revenue-building opportunity,” Mark Rothman, ABM’s chief marketing officer, said in a statement. “ABM offers a deep source of information that can help marketers form effective plans to reach their targets, and the Ad Store can help ABM spread that message. This includes renewed interest in a global reach, where some of the Ad Store’s international offices can come into play.” The Ad Store is headquartered in New York. Its clients include JetBlue Airways and Lowes Cineplex Entertainment.