BtoB

ABM revises media industry projections downward

Published on .

Most Popular
New York—Due in large part to the widespread economic woes, b-to-b print advertising revenue is expected to plunge 19% to 22% this year, according to revised projections released Tuesday by American Business Media.

ABM had projected late last year that print ad revenue would decline 10% to 14% this year.

ABM also revised its projections concerning event revenue, now predicting it will decline 5% to 7% this year. The organization had previously said it expected event revenue to decline 4% to 6%.

Additionally, ABM revised its prediction for digital revenue, now anticipating an increase of 9% to 11% this year, which is less than the previous forecast of 14% to 16% growth.

—Sean Callahan

In this article: