The campaign is designed to communicate the importance of business media to executive decision-makers. It also announces the availability of a new Forrester Research study of both marketer and end-user attitudes and behavior toward media.
The ads, created by DiMassimo Goldstein, are running in several publications, including Advertising Age, Adweek, BtoB, Brandweek, Financial Week and Mediaweek. Banner ads will run on Adage.com, Brandweek.com, BtoBonline.com, Forbes.com, Mediaweek.com and WSJ.com.
Crain Communications Inc. publishes Advertising Age, BtoB and Financial Week.