Chicago—Media companies should view LinkedIn's increasing emphasis on content as an opportunity rather than a threat, the site's executive editor said Monday at American Business Media's Executive Forum here.
In a keynote address titled “LinkedIn and B2B: Friend and Foe?” Dan Roth said that through article sharing LinkedIn draws content from 1.5 million publisher sites. “Your articles appear everywhere and get the conversation going,” he said.
Roth said LinkedIn is adding “publisher pages” that will “allow publishers to have their full feeds” on the site. The program is now in beta testing with CNBC, CNNMoney and TechCrunch.
“You''ll find new readers, new subscribers, new advertisers [through the program],” Roth said.