BtoB

ABM study: Media helps b-to-b companies grow business

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New York—American Business Media Tuesday unveiled research intended to help b-to-b media companies grow their businesses in this time of transformation of the industry. The research was conducted in conjunction with the Association of National Advertisers and Booz & Co.

The “B-to-B Marketing Leadership Study” found that b-to-b media companies had assets that intersected with the needs of b-to-b marketers. The survey found that b-to-b marketers wanted to generate insight into their client base, develop custom content and build databases of contacts for business development—all areas where Booz & Co. found that b-to-b media companies could help.

The survey had 132 marketer respondents and was conducted online earlier this year.

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