×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ABM: Total b-to-b media revenue up 4% in first half

Published on .

Most Popular
New York—B-to-b media revenue totaled $13.11 billion in the first half of this year, up 4.4% from $12.56 billion in the year-earlier period, according to American Business Media's Business Information Network report. Digital advertising revenue showed the greatest increase among b-to-b media revenue components, surging almost 25% to $2.34 billion. Data/business information revenue increased 7% to $1.31 billion. Trade show revenue increased almost 3% year-over-year to $5.87 billion, but print advertising revenue slipped 4% to $3.58 billion.
In this article: