BtoB

ABM: Total b-to-b media revenue up 4% in first half

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New York—B-to-b media revenue totaled $13.11 billion in the first half of this year, up 4.4% from $12.56 billion in the year-earlier period, according to American Business Media's Business Information Network report. Digital advertising revenue showed the greatest increase among b-to-b media revenue components, surging almost 25% to $2.34 billion. Data/business information revenue increased 7% to $1.31 billion. Trade show revenue increased almost 3% year-over-year to $5.87 billion, but print advertising revenue slipped 4% to $3.58 billion.
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