ABM Video Network to debut Wednesday with Neal Awards preview

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At 9 a.m. ET Wednesday, the American Business Media Video Network will premiere live on “We’re really going into this as we would a television station,” said Gordon Hughes II, ABM president-CEO and a man who knows something about TV broadcasting.

Before becoming an association executive with the Outdoor Advertising Association of America, prior to joining American Business Press (now ABM) as president in 1994, Hughes was VP-marketing for CBS’ Stations Division. He won two Emmy Awards while at CBS.

Although video content has been available on from time to time, the new network marks the beginning of regular video programming. To start, programs will run every other week at 9 a.m. ET on Wednesdays. Each program will be five to seven minutes in length.

“We have a crew of reporters organized as a news team,” Hughes said. “We each have our own beat.” Hughes himself will actively participate, providing the industry overview perspective. Steve Ennen, VP-digital business strategies, will cover the industry transformation beat.

Mark Flythe, ABM’s coordinator for committees and councils , will report on the activities of those groups. Sara Sheadel, editorial manager for multimedia, will cover the tools media companies can use as they expand into new types of media.

With the 2007 Jesse H. Neal National Business Journalism Awards ceremony to be held on Thursday, an in-depth look at the Neals will be one highlight of Wednesday’s video program, which will include an interview with a seasoned Neal Awards judge, Diana Henriques, financial reporter for The New York Times. Hughes will kick off the video network at the start of the program alongside ABM Chairman Michael Marchesano, exec VP-chief transformation officer at Nielsen Co. Hughes said CEOs and other leaders within the b-to-b media will regularly appear on the ABM Video Network. The association will also continue to show video excerpts from key seminars and events. “Our programming, of course, will be available on demand after the live broadcast,” he said.

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