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BtoB

ABP moves creative to Avrett, Free & Ginsberg

Published on .

New York--As expected, the American Business Press, New York, announced that it will move the creative portion of its account from Bozell Worldwide to Avrett, Free & Ginsberg, both New York. The ABP places a reported $2 million to $3 million schedule in business and trade publications, although much of the space is offered pro bono or at discounted rates. A new campaign created by Avrett, Free & Ginsberg is expected to break in early 2000. The ABP's current print campaign features the tagline, "The first read of decision makers." Both Bozell and Avrett, Free & Ginsberg are owned by True North Communications, Chicago.
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