Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ABRY Partners, Sundance form company to invest in b-to-b media properties

Published on .

Boston—Private equity firm ABRY Partners and Sundance Business Enterprises, a wholly owned subsidiary formed by David Nussbaum, former CEO of Penton Media, announced on Monday that they plan to identify and invest in b-to-b media companies and vertically focused online companies. ABRY has committed $100 million of equity capital to the venture, which it said should drive at least a half-billion dollars in transactional value. “This newly formed partnership was a natural transition as we translate ABRY’s experience and knowledge, and couple that with my own 25-year experience in vertical markets, the media industry and the e-media world,” Nussbaum said in a news release. Nussbaum’s move comes less than a month after b-to-b media veteran Jim Casella aligned with private equity firm Austin Ventures to form Case Interactive Media. Like Sundance, CIM will focus on acquiring and operating b-to-b media properties.
Most Popular
In this article: