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ACBJ debuts ad campaign promoting its business newsweeklies

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Charlotte, N.C.—American City Business Journals, publisher of Atlanta Business Chronicle and other city business newsweeklies, on Friday introduced a national advertising campaign promoting its publications and their affiliated Web sites and conferences.

The company said all 40 ACBJ papers Friday feature a four-page “wrap” that poses the question, “Who do you want to meet today?” In the ads, the company says the value proposition of its business media is connecting business leaders with each other. The tagline for the campaign is: “In print. In person. Online. Everyday.”

The ads detail how the journals increased paid circulation by 3.85% between 2005 and 2009. The ads also point out that ACBJ readers spend an average of 50 minutes with its publications each week. “Our circulation has been growing for several years in a row,” Whit Shaw, CEO of ACBJ, said in a statement. “We're probably the only print newspaper company in the country that can say that. So our challenge is to ensure that people do not transfer the problems that other print publishers are having to their presumptions about our own operations.”

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