BtoB

Accela forms strategic alliance with Primedia

Published on .

Most Popular
Southborough, Mass.--Accela Communications, an IDG Corp. subsidiary, Wednesday announced a strategic alliance with Primedia Business Magazines & Media to deliver custom Webcasts to advertising customers.

Primedia customers will be able to pick a bundled Webcast package or take a more tailored approach by selecting from several features, including extended hosting and expert moderators.

“We are always searching for new vehicles to enhance our print and online advertising services, and felt that custom Webcasts presented an expanded opportunity for Primedia Business Magazines & Media and our advertisers,” said Ron Wall, president of Primedia.

Primedia and Accela recently partnered to produce, deliver and manage a Webcast for Primedia’s Telephony magazine. According to Accela, the Telephony Webcast has generated more than 900 registrants to date. Eighty-six percent of viewers said they were very satisfied with the program content and would like to receive information on future Webcasts, according to the companies.

--Matthew Schwartz

In this article: