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Accela reports average in-banner video engagement time of 4.6 minutes

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Southborough, Mass.—Supporting the case for long-form video content, Accela Communications reported an average engagement time of 4.6 minutes for viewers of in-banner video advertising. The study was based on ad campaigns served to more than 32,000 Internet users viewing AccelaCast inBanner ads, which feature long-form video content running in banner ads.
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