BtoB

Accenture campaign by TBWA/Chiat/Day wins Best in Show at BMA Tower Awards

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Chicago—The digital advertising component of Accenture's “High Performance Delivered” campaign, created by TBWA/Chiat/Day, New York, won Best in Show at the Tower Awards, presented by the Chicago chapter of the Business Marketing Association. The awards were presented at a ceremony Tuesday night and recognize outstanding b-to-b marketing and communications campaigns from 2012. The top-three awarded agencies were gyro, Chicago, which won four gold awards and a total of 12; Slack & Co., Chicago, which won three gold and seven total awards; and TBWA/Chiat/Day, which took home two gold and seven total awards. The People's Choice award, which is selected by the b-to-b community through online voting, was awarded to Aon for its video “Pass It On.”
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