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BtoB

Accenture debuts global brand campaign

Published on .

New York—Accenture unveiled a global brand campaign that is an extension of its “High performance. Delivered” positioning platform. The integrated campaign, created by Accenture's agency of record, TBWA/Chiat/Day, New York, includes TV, print, online and out-of-home. The campaign is designed to demonstrate the scope of the company's capabilities and showcase the value Accenture creates for its clients. The effort features case studies of Accenture's clients, such as Unilever and Marriott Hotels. The budget was estimated at between $65 million and $70 million.
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