Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Accenture debuts global brand campaign

Published on .

New York—Accenture unveiled a global brand campaign that is an extension of its “High performance. Delivered” positioning platform. The integrated campaign, created by Accenture's agency of record, TBWA/Chiat/Day, New York, includes TV, print, online and out-of-home. The campaign is designed to demonstrate the scope of the company's capabilities and showcase the value Accenture creates for its clients. The effort features case studies of Accenture's clients, such as Unilever and Marriott Hotels. The budget was estimated at between $65 million and $70 million.
Most Popular
In this article: