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BtoB

Accenture launches new ad campaign with Tiger Woods

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New York—Accenture launched a new global ad campaign featuring golf pro Tiger Woods to promote its High Performance Business research program.

The campaign has the tagline “We know what it takes to be a Tiger” and includes TV, print and online.

Print ads are running in publications including The Economist, Financial Times and The Wall Street Journal.

The campaign is based on a three-year Accenture research program that analyzed 6,000 companies worldwide and identified what it takes to be a high-performing organization. Y&R, New York, created the campaign.

—Kate Maddox

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