×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Accenture launches global brand campaign

Published on .

New York--Consulting firm Accenture launched a new global branding campaign with the tagline "I am your idea." The broadcast, print and outdoor campaign is part of Accenture's $70 million global branding effort that will run in 31 countries. It was developed by Young & Rubicam, New York, and follows last year's successful "Now it gets interesting" branding campaign, which relaunched the former Andersen Consulting.
Most Popular
In this article: