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Accenture launches global brand campaign

Published on .

New York--Consulting firm Accenture launched a new global branding campaign with the tagline "I am your idea." The broadcast, print and outdoor campaign is part of Accenture's $70 million global branding effort that will run in 31 countries. It was developed by Young & Rubicam, New York, and follows last year's successful "Now it gets interesting" branding campaign, which relaunched the former Andersen Consulting.
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