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Accenture to put advertising account in review

Published on .

New York—Consulting firm Accenture will put its estimated $40 million to $45 million creative advertising account in review, according to Advertising Age, a sibling publication of BtoB.

Accenture, which dropped its sponsorship of golf pro Tiger Woods following his high-profile sex scandal, is contacting a small number of agencies including its incumbent, Y&R, according to Ad Age.

A company spokesman said the Woods situation “was a catalyst for the timing of a new campaign,” but “it’s not a reaction to Tiger. ... It’s about taking a fresh look.”

The review will not affect media buying, which is handled by Mediaedge:cia.

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