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BtoB

Accenture replaces Tiger with elephant, frogs and fish in new ad campaign

By Published on .

New York—After ending its six-year sponsorship with Tiger Woods last month, Accenture has replaced the golf pro with images of an elephant, frogs and fish in a new ad campaign. The campaign, developed by Accenture's agency, Y&R, New York, is a continuation of its “High Performance. Delivered.” effort.

The new ads include TV, print, online and outdoor, and feature images of animals in playful, unusual situations. For example, one print ad shows an elephant surfing, with a headline that states, “Who says you can't be quick and nimble?”

The campaign is estimated at between $40 million and $50 million this year.

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