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BtoB

Access forms newspaper advertising network

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Needham, Mass.--Access Media Inc. said it has partnered with 30 local newspaper sites to create a national Internet advertising network of local newsreaders. The company, which publishes weekly how-to Internet guidebooks for such publications as the New York Post and The Arizona Republic, said it expects to reach 150 million monthly impressions with a single insertion order. Advertising sales for the network will be headed by Access Internet Magazine President John Jay. The network will not interfere with local Internet advertising sold by newspaper members' sales forces.
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