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BtoB

Access Intelligence acquires Red 7 Media

Published on .

Rockville, Md.—B-to-b media company Access Intelligence, which publishes min, acquired Red 7 Media, whose assets include Folio: and EXPO. Financial terms of the deal were not disclosed.

Both Access Intelligence and Red 7 Media are portfolio companies of Veronis Suhler Stevenson. Red 7 Media's brands and the min brand will be part of a new Access Intelligence division, the media and event marketing group. Kerry Smith, Red 7 Media president, will become a senior VP at Access Intelligence and lead the combined brands, an Access Intelligence spokesperson said.

Steve Cohn, min editor in chief, and Steve Smith, min digital media editor, will continue in their current positions, according to min.

Folio: has seen its ad pages decline in each of the past two years, according to data provided by IMS: The Auditor. In 2009, its ad pages fell to 306.31, from 385.09 in 2008. Last year, ad pages fell again, to 255.88.

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