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BtoB

Accipiter announces AdMarket

Published on .

Raleigh, N.C.—Accipter, a software company, announced the availability of AdMarket, an automated ad inventory management system for Web publishers. AdMarket helps Web publishers create their own ad marketplace in which advertisers can bid on placements within a Web site. The product includes an interface that allows advertisers to create, approve, manage and report on campaigns.

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