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BtoB

Accipiter launches European version of AdMarket

Published on .

London—Accipiter Solutions announced the launch of the European version of AdMarket, an online advertising service. The service, which debuted in the U.S. in May, lets European Web publishers operate their own online ad marketplaces. AdMarket is the result of Accipiter’s recent acquisition of BidClix. It gives online publishers a self-service model for setting up their own pricing structures and interacting with advertisers through an online bidding system.

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