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Marketer Winner Budget Previous agency
Sprint Corp., Westwood, Kan. McCann-Erickson Worldwide, New York $50 million Grey Advertising, New York
TradeOut.com, Ardsley, N.Y. Gotham Inc., New York $35 million None
Monster.com (direct marketing), Maynard, Mass. PreVision Marketing, Lincoln, Mass. N/A In-house
QuoteShip.com, Boston Greco Ethridge Group, New York $5 million to $7 million None
Availant Inc., Cambridge, Mass Groppi Advertising Design, Braintree, Mass. N/A N/A
American Soda L.L.P., Parachute, Colo. Jordan Associates, Oklahoma CityN/A N/A
Atlantis Plastics Inc., Atlanta Freebairn & Co., Atlanta N/A N/A
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