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Account Action

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Marketer Winner Budget Previous agency
Lucent Technologies, Mullen, Wenham, Mass. Mullen, Wenham, Mass. $20 million-$25 million None
West Coast Netting, Kingman, Ariz. Omnia Marketing & Design Ltd., Rockford, Ill. N/A None
Promotional Products Association International, Dallas InterStar, Fort Worth, Texas N/A None
GMAC Commercial Mortgage, Horsham, Pa. Battista Communications, Horsham, Pa. N/A None
Anesys L.L.C.,, Chicago Slack Barshinger & Partners, Chicago N/A None
Forbes.com, New York ORB Inc., New York$10 million-$15 million Avenue A. Inc., Seattle
Gorilla Genomics, Alameda Hoffman/Lewis, San FranciscoN/A None
PlanMark Corp., Highlands Ranch, Colo. SSchermer Kuehl, MinneapolisN/A None

Make Systems Inc., San Mateo, Calif.
Shoor & Co. Inc.N/ANone
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