| Marketer | Winner | Budget | Previous agency |
|---|---|---|---|
| Lucent Technologies, Mullen, Wenham, Mass. | Mullen, Wenham, Mass. | $20 million-$25 million | None |
| West Coast Netting, Kingman, Ariz. | Omnia Marketing & Design Ltd., Rockford, Ill. | N/A | None |
| Promotional Products Association International, Dallas | InterStar, Fort Worth, Texas | N/A | None |
| GMAC Commercial Mortgage, Horsham, Pa. | Battista Communications, Horsham, Pa. | N/A | None |
| Anesys L.L.C.,, Chicago | Slack Barshinger & Partners, Chicago | N/A | None |
| Forbes.com, New York | ORB Inc., New York | $10 million-$15 million | Avenue A. Inc., Seattle |
| Gorilla Genomics, Alameda | Hoffman/Lewis, San Francisco | N/A | None | PlanMark Corp., Highlands Ranch, Colo. | SSchermer Kuehl, Minneapolis | N/A | None |
Make Systems Inc., San Mateo, Calif. | Shoor & Co. Inc. | N/A | None |
