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BtoB

Account-Based Marketing: Flipping the Focus from Titles to Companies

Published on .

In a marketing environment where buyers are changing the rules of engagement and sales sends conflicting messages about the leads we provide (more vs. better), B2B marketers must tackle the challenge of satisfying both our evolving audience and our internal partners. Account-Based Marketing (ABM) is an approach that can meet the challenge. Join author and B2B marketing strategist Ardath Albee and Jennifer Pockell-Wilson, VP of Integrated Marketing and Business Operations for Demandbase, to find out how to get started, what to change and the payoffs ABM can bring to your marketing efforts.
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