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AccuData adds database overlay prospecting tool

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Fort Myers, Fla.—Database marketing company AccuData Integrated Marketing has introduced an automatic analytics tool to statistically profile current high-value customers and identify similar prospects.

AccuData’s new SnapShot solution culls a company’s house files, gathering customer information and matching it against AccuData’s database of U.S. businesses and consumers, to provide up to 16 key demographic overlays to reveal customers with common characteristics.

SnapShot also enables companies to segment their existing clients to more effectively implement cross-sell, up-sell, loyalty and other customer-focused strategies, according to the company.

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