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Accudata introduces database marketing solution

Published on .

Fort Myers, Fla.—Database marketing company AccuData Integrated Marketing has debuted a new customer and prospect database marketing solution, called AccuBase, for reporting, analytics and campaign management.

AccuBase centralizes and segments customer and prospect data, allowing users to execute integrated telemarketing, direct mail, e-mail and point-of-purchase campaigns, according to the company.

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